While every Super Bowl is unique, some things never change. And in this case, that means the Kansas City Chiefs are Super Bowl champions again and quarterback Patrick Mahomes is going to Disneyland again.
Putting together the iconic “I’m going to Disney” commercial minutes after the game doesn’t seem like the easiest thing to do on television. Edits have to be made, contracts have to be signed and the outcome of the final game is usually not known until the end — especially in overtime, like Sunday night.
But “we’re going to Disney!” The commercial is as much a part of the modern day Super Bowl experience as a flashy halftime show and buckets of chicken wings.
If you’ve ever wondered how that came to be, the iconic commercial began after the 1987 Super Bowl when quarterback Phil Simms won the first payday (Reportedly $75,000 in 1987) in exchange for saying a few lines and a trip to Disney World.
The commercial, largely unchanged from its original version, has occurred almost every year.
And yes, players who say the magic phrase do indeed go to Disney World or Disneyland, usually the day after the game. This year, Mahomes and the family will visit Disneyland, the closest of the two US parks in Las Vegas, where the 2024 Super Bowl was held.
Reward your inbox with the TPG daily newsletter
Join 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG experts
RELATED: How to Use Points to Buy Disney Tickets
If you’re at Disney World or Disneyland the day after the Super Bowl (again, closer to the Super Bowl location than the park is normally used), you’ll likely see a representative or two from the winner. Super Bowl teams take their places in a celebratory parade on Main Street, USA, which will take place Monday at 2pm Pacific Time.
Often, though not always, it’s the MVP of the game who is at Disney World or Disneyland the next day.
If this sounds like something you’d like to be a part of, it’s not too early to start planning for next year, when the Super Bowl will be held in New Orleans, making Disney World a good candidate for the celebratory parade later in the day.