If you can dream it, you can buy it – thanks to a new shopping option in Google’s AI search generation experiment (SGE)
SGE, which stands for Search Generative Experiment, is a way for users to play with Google Search’s generative AI. Google is now connecting SGE with its shopping tool to help users find the gifts they’ve been dreaming of.
Allow us to explain. If you imagine a fluffy metallic winter coat, type it into SGE and it will generate an image of what you’re describing. Once you’ve settled on the coat you have in mind, SGE will recommend similar coats that actually exist and are available for purchase.
Since Google launched SGE, which still exists only in its Labs testing site, the company has regularly added more features to gauge its viability and usefulness. Using generative AI for shopping is a fruit that companies like Google and Microsoft’s Bing are focusing on.
Sure, generative AI can build websites from a hand-drawn diagram, potentially automate entire professions like graphic design and research analysis, and create songs that sound like they were made by popular musicians, but it can also help you buy that something you have been imagining in your mind.
Google Search is already pretty good at finding the products and information you’re looking for. But the SGE tool is designed to be particularly useful for users who have “a very specific vision in mind,” the announcement said. This is especially true when shopping for clothes. And we can all relate to that sweater or pair of pants that are perfectly clear in our minds, but we can’t seem to find online anywhere.
The new feature will be available to US users in the Google app for Android and iOS from December.
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