Nothing to launch its next smartphone on March 5 – LSB

Garima
2 Min Read


Nothing’s next smartphone, the Nothing Phone 2a, launches on March 5.

The company sent invitations to the media for the streamed presentation, titled “Fresh Eyes,” and posted an accompanying video on YouTube.

The video, unsurprisingly, doesn’t provide many concrete details about the upcoming phone itself, although we do know that it will be the first entry-level/mid-range phone to come out of nowhere. Instead, the company’s founder Carl Pei (also known as the co-founder of OnePlus), shares his philosophy on creating smartphones and has some interesting thoughts in the video. Asked by the host about the Nothing Phone 2a, he says that mid-range phones usually don’t get attention because the big companies “don’t care” and just “outsource everything”.

Pei puts a lot of emphasis on bloatware, which obviously won’t come pre-installed on the Nothing Phone 2a. He also points out that other smartphone makers use “cheap materials,” meaning the Nothing Phone 2a will be made of more premium stuff.

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As for what we can expect from the Nothing Phone 2a, Pei says the focus is on “great performance” and a “great camera” while keeping the brand’s unique design.

Speaking of design, the video also features industrial designer Chris Weightman. Interestingly, he hints that the Nothing Phone 2a won’t just be a cheaper version of the company’s Nothing Phone 2; instead, Nothing is trying to bring something “very new and fresh to the market.”

Opening is set for 6:30 a.m. ET on Tuesday, March 5. The live stream will be available at https://nothing.tech/pages/event.

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