Joe Biden joins TikTok to reach younger voters – LSB

Garima
3 Min Read


The Biden campaign launched a TikTok account in an apparent effort to reach younger voters.

In the president’s first video released last night during the Super Bowl, he answered questions such as “Jason Kells or Travis Kells,” “games or commercials,” and “Trump or Biden.” You can guess his answer to the last one. The video, which has amassed 4.2 million views, was simply captioned: “lol hi guys”.

Joe Biden in a TikTok screenshot, with two photos of the president and Donald Trump below.


Credit: TikTok / @bidenhq.

Biden’s re-election campaign has a presence on TikTok despite its own battles with the app, owned by China-based Bytedance. In March of last year, the Biden administration told TikTok to cut ties with its parent company or face a total ban in the country.

Federal agencies in the US ordered all government employees to remove TikTok from their professional devices last year. Several prominent Democrats have active TikTok accounts where they post political content, including Alexandria Ocasio-Cortez and Cory Booker.

The president’s campaign advisers told Axios they are working to get their message across as many platforms as possible in the run-up to this year’s election.

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“In a media ecosystem that is more fragmented and personalized than ever, it’s even more important to get our message across every channel and every possible platform,” they said. The advisers also added that they include a “sophisticated security protocol to ensure security”.

The campaign targeted social media and memes, also sharing a Super Bowl-themed post referencing far-right conspiracy theories surrounding the game, Taylor Swift and Biden’s re-election bid. Posting on platforms like TikTok is sure to reach younger voters: 63 percent of U.S. teens say they use the app.

How social media platforms protect integrity during global elections this year is likely to be the subject of conversation and controversy. TikTok has made it clear that they do not accept paid political ads, but the app has been shown to spread voter misinformation. Both TikTok and Meta have laid out plans to combat such misinformation, but only time will tell.

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