President Biden’s reelection campaign is launching a targeted effort to boost support of Black voters in two swing states as his support from the traditional blue voting bloc continues to falter.
The effort, centered around an ad that will run in Georgia and North Carolina, comes after a bad month for Biden, as his potential general election rival, former President Trump, made significant gains among black voters. Democratic strategists and liberal political pundits have also warned that Black enthusiasm for Biden’s reelection is waning.
The ad, titled “Competition,” shows Patrick Brown, a Black farmer from North Carolina, praising Biden and Vice President Kamala Harris for what he said was the administration’s investment in Black farming communities.
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“Joe Biden understands that. He’s investing in us, giving us access to land, broadband, capital, and infrastructure, so we can compete. Having a president who listens means a lot. The laws passed by the Biden-Harris administration directly address our community,” Brown said.
According to a CNN poll conducted last month, Biden and Harris face much weaker support from Black voters despite winning the group by a large margin in 2020. The poll found that only 73% of Black voters favor Biden in the 2024 election, compared to 92% of Black voters. . % that he obtained in the last elections.
The poll also found that 23% of black voters support Trump, a huge jump from the 8% support he received in 2020.
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A separate New York Times poll, also released last month, showed similar views from black voters, including 22% support for Trump.
“Black voters are more disconnected from the Democratic Party than they have been in decades, frustrated by what many see as a failure on their policy priorities and dissatisfied with President Biden, the candidate they helped put into the White House just three years ago,” Times reporters said. Written by Maya King and Lisa Lerer In another report.
They were not alone in their assessment.
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Just weeks later, MSNBC host and liberal black activist Al Sharpton warned, “There is a lack of enthusiasm among young voters, especially young black voters, and the Biden campaign needs to take it seriously. You really need to build a ground movement from the grassroots.” . -up, instead of defecation and denial.”
In a Politico report published after Thanksgiving, Democratic strategists warned that Black voters were questioning their loyalty to the Democratic Party, including one person who told the outlet that some Black business owners were frustrated by its focus on racial issues.
“We treat them as if their only issue is race, not all of us, but to some extent some of us have moved beyond that,” said Marcurius Byrd, who founded the Young Democrats of South Carolina’s Midlands. She worked on Marianne Williamson’s campaign. He also said that blacks were becoming “more educated.”
Mackenzie Watson, a strategist who advocates for people with disabilities, said people were having a hard time and suggested the party should focus on fixing their homes, and less on other countries.
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“We have people here who are suffering, struggling to keep a roof over their heads,” she said. “We have people struggling to put food on the table for their children, buy a house. There’s a lot of struggle going on here in the nation… I support Ukraine and my heart goes out to the people of Ukraine.” “…But it’s like you need to fix your house. Your people here are suffering here too.”
Quentin Foulkes, Biden’s campaign manager, said in a statement that the president’s administration is “serving Black Americans and rural communities” by investing in things like infrastructure, internet access, health care and land ownership methods.
“We are ensuring that every voter understands the choice before them: While MAGA Republicans push an extremist agenda that will harm Black and rural communities and set our country backwards, a second term for President Biden and Vice President Harris will build on the work they have done,” he added. “We have already accomplished the “For Black Americans, we continue to advance the issues that matter most to our community.”
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Fox News Digital asked the Biden campaign whether the campaign targeting Black voters was related to declining poll numbers among the voting bloc, but did not immediately receive a response.
Fox News’ Hannah Banrick and Brian Flood contributed to this report.
Get the latest updates from the 2024 campaign trail, exclusive interviews and more in the Fox News Digital Election Center.